Dara's Upholstery

Go to site =>Dara's Upholstery

Goal:

  • Build a website to help a local upholstery business advertise their services

Planning:

  • Client wanted to be able to display photos of previous works
  • The website was desgined to act as a guide for the user, the idea was to give the user a feeling 'walking in the store' to better connect with the business.
  • We agreed upon using brighter colors to keep the site feeling welcoming and inviting
  • Which services should be emphasized.
  • Figma was used to prototype certain elements
  • Next.js was used for ease of use and reliability.

Research:

  • The client's business model was studied to understand the business and its needs.
  • Similar businesses were studied to understand how to best present the business.
  • The client's target audience was used as a guideline to understand what information should be emphasized.

Implementation:

  • Color scheme would consist of a triad of a blue pastel color, each with a darker tone alternative. Computed mixtures would be used for other emphasized components.
  • Shades and shadows were utilizes to create a layered 3d effect.
  • The site follows a simple layout with descriptive text.

Polishing:

Accessibility, Resposiveness and SEO

  • Each part of the site was modified to make certain parts look clickable, and link towards relevant areas of the site.
  • Text, descriptions, and images were organized and optimized to allow google search indexing to have desired index preview in listings.
  • Site was tested using different screen sizes and browsers to site behaves predictably regardless of usage.

Production:

Launching the site

  • A domain and SSL certificate was obtained for the site.
  • Netlify was chosen to host the site for ease of deployment, ease of update, among other time saving features.
  • Site was set up to be indexed by google, while also launching a small advertising campaign to assist with visibility.